They may be small, but every little mini-wheats cereal biscuit is packed with a whole lot of goodness. And while we all love the delicious, frosted side of the little guy, not enough is said about the nutritious side – made with 100% whole wheat, low in fat and a high source of fibre, and so much more...

The playfulness of the copy intermingled with the illustrations was the right balance of serious and fun, and the perfect way to deliver our message while keeping in character with the brand. Animated and interactive web banners extended that message into the online experience.