The message: Kellogg’s Mini-Wheats served with warm milk are a hearty way to start your day. Our delivery: We took to the frigid streets of Toronto mid-January in a food truck and served up warm Mini-Wheats to “Warm Up Your Mornings”. As part of the website and mobile redesign, we created a landing page people could visit and see in real time where the truck would be throughout the campaign.

 Agency: Leo Burnett

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Role: Art direction & design