Formerly named Christian Children’s Fund of Canada (CCFC), now Children Believe, is a Canadian charity that aims to improve the quality of life for children, families and communities in developing countries. Established in 1960, they felt it was time to update their brand to appeal to a larger audience and remain current.

Rebranding is more than just creating a new logo. One of the biggest challenges we faced in this endeavour was to create this updated presence without losing or disrupting their current, long-standing partners. Working closely with the Children Believe team along with supporting data was crucial to informing the design decisions. From logo, to website and everything in between, Children Believe came to life.